MINI Nordified

Client:
Type:	Event, Brand activation, Fine dining, Concept development, Film / Media, Design & Identity, Production, Performance
Date:	November 2012

On November 9th 2012 MINI wanted to host an event in Copenhagen that would go down in history. A concept called MINI:NORDIFIED was created to bring to life the values from the MINI brand in a Nordic manner. 120 VIP guests were invited to an unusual dinning experience consisting of 20 servings created by former Noma chefs Søren Westh & Torsten Vildgaard. After dinner more guests arrived to attend the party of the year with a live concert by Reptile Youth and DJ acts from Trevor Jackson (UK), Kasper Bjørke (DK) & Chord (DE). This unique event was special in every way possible with all elements produced specially for this event.

More photos can be found on facebook

Special thanks to

Furniture - By Makholm

Street art - Stine Hvid

3D Mapping - Dark Matters

Søren Westh & Torsten Vildgaard - Enspire

Lamps - Nordic Tales

Photos - Polina Vinogradova