MINI Service Performance
|Type:||Crew, Brand activation, Logistics, Concept development, Design & Identity, Catering|
Copenhagen was chosen in March 2012 by MINI to host a number of training sessions for sales personel from the Nordic and Baltic region. It was important that the participants felt the MINI brand at all touchpoints during the course of each two day session. The training facilities were given a full MINI makeover to gain brand engagement.
Everything from key visual, invitation, setup, road map, catering and handling of cars was handled by We/Do Agency.
Special thanks to
Graphic Design - Ruud van Eijk
Vinyl wrapping - RTT
Catering - Zoffmans Køkken