





BMW Driving Experience 2013
Client: | BMW |
Type: | Event, Crew, Logistics, Concept development, Production |
Date: | August 2013 |
Each summer Sjællandsringen racetrack west of Copenhagen is taken over by BMW. In 2013 a fleet of 75 cars was present. Tickets were purchased by BMW fans and guests enjoyed 6 hours of sheer driving pleasure. Almost all of BMW models were present, including several M-series models.
During the course of the day guests tested different BMW and MINI models on different courses around the racetrack. They also enjoyed lunch created by former Noma chef Søren Westh and sat in the passenger seat whilst racing legends John Nielsen and Casper Elgaard showed them how to push the cars to their fullest.
All in all a day to remember.
Special thanks to
Racetrack - FDM Sjællandsringen
Cars - BMW Danmark
Driver - John Nielsen
Driver - Casper Elgaard
Driver - Thomas Wulff
Søren Westh - Enspire
Photos - Michael Hansen