Client: H&M
Type: Event
Date: November 2014

Every year H&M teams up with a world known designer for a limited collection to be sold in H&M stores. In 2014 none other that Alexander Wang was chosen to be a part of one of the most talked about events of the year. All around the world day long cues were formed and mindblowing events were held to launch the secret collection In Copenhagen it was decided to create a preshopping event for the press, bloggers, A-list celebrities and even a hand full of lucky competition winners were given the opportunity to get their hands on the newest collaboration collection by ALEXANDERWANGxHM. 

A locker room look and feel was designed and built from scratch to fit the style of the collection. Guests enjoyed an evening of shopping and had the option to grab a bite to eat, have a drink and listen to a few tracks played by Nicholas Kawamura. 

Special thanks to

Carpentry - By Makholm

Venue - Jeudan

Catering - Madkastellet

Photos - Magnus Klitten