



MINI x Fritz Hansen
Client: | MINI |
Type: | Event, Launch, Brand Activation, Partnership |
Date: | September 2014 |
To launch the new MINI 5 door (F55), the brand teamed up together with the Danish furniture brand Fritz Hansen and their new Drop chair. The goal was to create a happening targetted towards the creative elite in Copenhangen and the idea came to life to host a Friday bar in a Parking lot in central Copenhagen. Guests were invited together with media partners Euroman & RUM to kick off the weekend, and to see the new MINI, new Drop chair and listen to a few tunes by DJ Le Gammeltoft. Host of the night was Peter Falktoft known from P3's Radio show Monte Carlo.
Special thanks to
MINI bar production - By Makholm
Drop Chair - Fritz Hansen
Presenter - Peter Falktoft
DJ - Le Gammeltoft
Venue - Jeudan
Catering - Madkastellet
Media Partner - Euroman
Media Partner - RUM
Gararge - Carlsberg Denmark